Veteran, Disability & Black Owned Business- Reveille Coffee
Hello everyone!
I hope you’ve all been doing well. Michael’s hit the quarantine wall lately. He’s absolutely over his walks, refuses to leave the couch, and has been over it.
But one thing he definitely isn’t over is coffee!
We especially love the coffee from Reveille, a veteran, disability and black owned coffee business.
The owner, Calvin, was inspired to create Reveille after travelling the world. During his time in Columbia, he met a coffee farmer who had worked an entire day on the farm, yet didn’t earn enough money to buy himself dinner. As he spoke to more people, he realized that this was a commonality many farmers experienced.
This was surprising, as coffee imported into the US is so expensive. Expensive, because there are many middlemen between the farmer and the consumer that elevate the price, and lower the pay for the farmer.
Once the coffee leaves the farmer, it goes to the CO-OP, who then sell it to more substantial companies- and then it goes through the wholesalers, the distributors, the coffee shops, and the grocery stores.
Calvin’s team aims to shorten this journey, as they partner with coffee farmers and roasters to sell their coffee directly to the US market. This allows the farmers to profit from the coffee pre-selling services, clarity on what they’ve sold, and bring them better gains from their sales.
He’s got coffee all over the world, from Africa, Asia and South America. We love the taste of it, and it’s even better knowing that it’s going towards a greater cause! We love the Peruvian blend- you’ll have to let us know which one’s your favorite!
Now more than ever, I believe it’s important to support our black friends and their businesses. When we support black businesses, we support black communities. The opportunities to White vs. Black Americans in their economic success are drastically different.
And when we support small businesses, we allow our communities to flourish. When consumer spending accounts for 70% of the US economy, envision the impact that could be made from supporting more Black-owned businesses.
You can learn more about Calvin and his mission here!
